The Challenge
Despite being in business for 8 years, an IIT-JEE coaching center in Bhawarkuan had zero Google presence. They were invisible on Google Maps and had no digital lead generation funnel. Admissions were purely reliant on traditional word-of-mouth and expensive billboard advertising, causing them to lose market share to newer, digitally-savvy institutes.
The Strategy
We focused entirely on capturing high-intent traffic. Students actively searching for 'best IIT coaching in Indore' needed to see this institute first, backed by a flawless local reputation.
Execution
We created a comprehensive local SEO funnel, optimized their Google My Business (GMB) profile with strategic keywords, and launched Google Search Ads targeting high-intent local queries. We also designed a conversion-optimized landing page specifically for lead capture and course syllabus downloads.
Results & Impact
By implementing our data-driven approach and AI automation, we completely transformed their digital acquisition funnel. The results speak for themselves.